Abstract
The research study is focused on insecurity in the hospitality industries in Nigeria with a particular reference to hotels in southeastern states. The objective of this study is to determine how security promotions and qualified security personnel influence the tourism development. The study used a survey research design in collecting data from respondent period the study adopted the theory of technology acceptance model (TAM) and diffusion of innovation (DOI) which provides a better understanding to the usage of social media in tourism development. The sample units consist of the stuff and customers of all the hotels. A survey of 45 customers were made using a well-structured questionnaire. The use of SPSS revision to analyses the data. The findings reveal that security promotion through mass media channels and qualified security personnel has a significant effect on the development of tourism. The year for tourism industry that focus on this key elements tend to achieve their objective. The researcher made use of primary and secondary method of data collection periods in addition to using the key elements tourism industries need to train and motivate their staff towards a goal oriented customers interaction and relationship which would lead to attracting new customers and retraining the existing ones.
CHAPTER ONE
INTRODUCTION
Background of the Study
According to Omoyibo and Akpomera (2013), security is a concept that is prior to the state, and the state exists in order to provide that concept. Security is the prime responsibility of the state (Thomas Hobbes, 1996). The 1999 Constitution of the Federal Republic of Nigeria specifically states that “The security and welfare of the people shall be the primary purpose of government”. Unfortunately, government on this constitutional responsibility has failed to provide a secured and safe environment for lives, properties and the conduct of business and economic activities. The alarming level of insecurity in Nigeria has fuelled the crime rate and terrorists attacks in different parts of the country, leaving unpalatable consequences for the nation‟s economy and its growth.
To address the threat to national security and combat the increasing waves of crime the federal government in the 2013 budget made a huge allocation to security, and the national assembly passed the Anti-Terrorism Act in 2011 (Ewetan, 2013). Despite these efforts, the level of insecurity in the country is still high, and a confirmation of this is the low ranking of Nigeria in the Global Peace Index (GPI, 2012). Despite the plethora of security measures taken to address the daunting challenges of insecurity in Nigeria, government efforts have not produced the desired positive result.This has compelled the Nigerian government in recent time to request for foreign assistance from countries such as USA, Israel, and EU countries to combat the rising waves of terrorism and insecurity.
Statement of the Problem
The country has a youth population of 80 million, representing about 60 per cent of the total population with a growth rate of 2.6 per cent per year, and the national demography suggests that the youth population remains vibrant with an average annual entrant to the labour force at 1.8 million between 2006 and 2011. In 2011, 37.7 per cent of Nigerian were aged 15-24 years and 22.4 per cent of those between ages 25 and 44 were willing to work but did not get jobs. The current level of social insecurity is alarming and unacceptable. The United Nations Children‟s Fund reports that every day, Nigeria loses about 2,300 under-five year olds and 145 women of childbearing age, making the country the second largest contributor to the under-five and maternal mortality rates in the world. A greater proportion of the population do not have access to pipe borne water, health care facilities, electricity and affordable quality education. Although Nigeria is a signatory to the UN resolution on the MDG goals the attainment of these goals by 2015 remains elusive and doubtful (Ewetan, 2013). Against this background, this paper therefore seeks to examine the pertinent issue of insecurity in hotel in southeast Nigeria implication for Nigeria‟s hospitality socio-economic development
1.3 OBJECTIVE OF THE STUDY
The objective of the study includes
- To determine how this promotion influences the development of tourism
- To determine how online advertising influences the development of tourism
- To determine how qualified personnel influence the development of tourism
1.4. SIGNIFICANCE OF THE STUDY
The study will be beneficial to the following
- The study will benefit the students and their research are looking for more information or knowledge about this topic. It will also be and exposure to their research findings for further research.
- The study will benefit the tourism industry. It will outline most of the problems that the tourism center’s encounter in attempt to realize their set of getting periods it will also improve the service of the staff and help consumers to appreciate the service rendered by the management.
- The study will equally be beneficial to private and public sector organizations.
1.5. SCOPE OF THE STUDY
This is such work is focused on problems of insecurity amongst Hotels in Southeast states of Nigeria. This study will cover a general survey of tourism industries as a catalyst for economic growth in Nigeria.
1.6 DEFINITION OF TERMS
Security: the mechanism put in place to avoid, prevent, reduce, or resolve violent conflicts, and threats that originate from other states, non-state actors, or structural socio-political and economic conditions
Customer: customer is someone who buy goods and services from a shop or store (Google)
Market: this consist of business-related activities that seek to anticipate demand help in developing and making goods and services available to the satisfaction of consumers used as and as a profits to the organization marketers ( Anyanwu 2013)
Tourism: this is denoted the temporary short-term move meant of people to destinations outside the place where they live and work and they activities during the stay at this destinations. (Google search).
Pages: 30
Category: Project
Format: Word & PDF
Chapters: 1-5
Material contains Table of Content, Abstract and References.