Cost-Benefit Implications Of The Adoption Of Social Marketing Options In Hostel Market Activities Within...

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ABSTRACT This study aimed at exploring the cost-benefit implications of the adoption of social marketing options in hostel market activities within Owerri. Its goal was...

Comparative study of pricing strategies of selected retailing stores in Nigeria

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ABSTRACT The study is on “Comparative study of pricing strategies of selected retailing stores in Nigeria”. The study has three objectives and four research questions....