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Synergy Creation And Partnership Across Various Tourism Sectors In Nigeria




This study examined tourism as a way of creating synergies and the impact of partnership in tourism development. The objectives of the study aimed at exploring the relationship between tourist partnership in Nigeria and their sustainable development across various synergies. Four research questions and hypothesis guided the study. Related literatures were reviewed in view of rural tourism being seen during the last decades as a means for economic development of sensitive localities, models in various partners and synergies. However, little research has been conducted on the sustainability of the development induced by partnership tourism activities in rural areas, and even so, with contradictory results. Mann–Whitney U test was used to determine the differences on each of the above-mentioned indexes between the rural localities with tourist arrivals and those without.   The results showed that there is a significant positive effect of tourism synergy and partnership across Nigeria on   areas translated into higher values of all the indexes analyzed. This study brings valuable contributions to both academics and policy-makers: on one hand, it provides new insights into the impact of green tourism activities; on the other hand, it offers valuable information to decisional actors regarding development strategies.



1.1     Background of the Study

The previous report on The Relationship Between Culture and Tourism in Nigeria (UCLG-ICUN, 2018) identified the need to address from the perspectives of cultural policies and sustainable development the critical elements of the culture-tourism relationship, to generate meeting spaces around active participation in cultural life and promote culture in the tourist offer while reinvesting the economic gains from tourism in the sustainability of the cultural ecosystem. The current UCLG-ICUN project on “Creating synergies between culture and tourism for permanent and temporary citizens” is one more step in this programme. In this initial report, we map out some of the basic issues that have emerged from previous analyses of the relationship between cultural policies and tourism. In particular we highlight how both cultural policies and tourism are changing in response to wider driving factors, and how this is bringing culture and tourism, and permanent and temporary citizens, closer together

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Tourism is acknowledged as one of the most relevant economic and sociological phenomena of the present time. In this millennium, this sector constitutes a structural element of the dynamics of the global economy, since it has become established as one of the most important sectors worldwide (PITER, 2005). The strategic positioning of peripheral regions may be achieved by identifying aggregated products, the establishment of public-private partnerships (PPPs) and the creation of networks (BREDA; COSTA; COSTA, 2004). For over two decades, networking has been accepted as a very important factor of competitive advantage, for both regions and companies (PORTER, 1990).

To meet the goals of our study, we started by generally contextualizing the concepts of partnerships and public-private partnerships in the first section. Afterwards, a literature revision was made, to shed more light on the subject of partnerships in the tourism sector. In section three, we propose a conceptual model of public-private partnerships in the tourism sector. At the end, we present the advantages, final considerations, limitations and proposals for future investigation.

1.2     Statement of Problem

Tourism is estimated to account for almost 40% of all international tourism, and is a major activity in historic and creative cities such as Nigeria Now cultural tourism is also expanding into new directions provided by the creative industries and ‘creative tourism’. Cities are confronted with a wide range of opportunities and challenges stemming from these dynamic developments. As the spaces and administrative contexts in which culture, creativity and tourism most frequently come together, cities need to react to and increasingly direct such relationships. There is a particularly urgent need to develop constructive and proactive approaches to the relationship between culture and tourism because of the recent attention focused on the negative impacts of rapid urban tourism growth. In recent years, the increase in tourism flows has called into question previous growth-oriented models of tourism. Overcrowding, increased pressure on public services and amenities as well as changing civic priorities have strained relations between local and mobile populations. A growing range of cultural phenomena have become the object of tourism, expanding the previously closed system of visiting specific cultural institutions and ‘must see sights’ into an open system that includes tangible and intangible, built and mobile assets, and ultimately the daily life of the destination. The ‘local’ is no longer just the taxpayer supporting local cultural provision, but also the target of tourism consumption and the producer of the local culture sought by tourists.

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1.3     Objectives of the Study

The broad aim of this study is empirical investigate the roles of synergy creation and partnership across various tourism sectors in Nigeria. The specific objectives include;

  • To determine how these partnership across tourism can become one of the leading sectors of the Nigeria economy.
  • To examine measures that can be put in place to boost synergies and tourism sector.
  • To determine the level of relationship between synergies/tourism and the economy.

 1.4     Research Questions

  • Can partnership across tourism sectors be one of the leading sectors of Nigeria economy?
  • What is the relationship between these partnerships and tourism and the economy?
  • What are the effects of these synergies across tourism on the Nigeria economy?


1. 5       Research Hypothesis

Ho: There is no relationship between these synergies across tourism and the economy.

Hi: There is a relationship between partnership across sectors tourism and the economy.

1.6      Significance/ Justification of the study

This study is meant to orientate and educate the general public, including the government on how culture and tourism can boost the Nigeria economy. It is to remind the government that there is need to diversify the Nigeria economy; by considering the culture and tourism sector.

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Finally, this research   will   also   serve   as   a   resource   base   to   other scholars and researchers interested in carrying out   further research on this subject matter.

1.7     Definition of terms

Repositioning:  The process of changing the way that people think about a productservice, or company. This is the act of placing in a new position. It means to put in a new or different position; shift.

Culture: It is the characteristics and knowledge of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts.

Tourism: This is the activities of people travelling to and staying in places outside their usual environment for leisure, business or other purposes. Tourism is a dynamic and competitive industry that requires the ability to adapt constantly to customers’ changing needs and desires, as the customer’s satisfaction, safety and enjoyment are particularly the focus of tourism businesses.

Diversified Economy: Is an economy that has a number of different revenue streams and provides nations with the ability for sustainable growth because there is not a reliance on one particular type of revenue. It provides a nation with the security and reliability that they need so that if one economic revenue stream should fail, the nation knows that they have several other options for revenue.

Pages:  33

Category: Seminar

Format:  Word & PDF               

Chapters: 1-5                                          

Source: Imsuinfo                           

Material contains Table of Content, Abstract and References.


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